After nearly 20+ years of design expertise, we have a refined results-driven design methodology to improve your customers’ experience. Our team utilizes the foundational stages below to tailor a bespoke engagement for each client.
1: Discover
Understand your business and users to uncover breakthrough insights
To know what to ideate on and explore, we must understand who we’re designing for and why. Through research and a deep understanding of user and business needs, we look for insights and breakthroughs to identify where to focus.
- Competitive and comparative analysis
- Analytics review
- Ecosystem mapping
- Heuristic evaluation
- User interviews and surveys
- Persona development
- Experience mapping
- Service design blueprints
2: Ideate
Explore insights to form and prioritize a strategic plan to impact objectives.
The insights taken from discovery and research become our north star of creativity. We explore many ideas and strategies, ultimately narrowing them down to a prioritized set of techniques that will most impact our objectives.
- Experience design strategy
- User/job stories
- Flow charts, diagrams, and wireframes
- Information Architecture
- Content strategy
- Brand and design system development
- Design technology consulting
- On-site workshops
3: Create
Implement the plan through digital and physical design/development solutions.
Research and strategy come to life in the creation phase because we materialize and craft testable solutions to solve user friction and achieve business objectives.
- User interface design
- Application design
- Mood-boarding
- Low / High Fidelity Prototyping
- Illustrations, icons, and infographics
- Living style guides (HTML / CSS)
- Front-end engineering
- API and systems integration
4: Validate
Gather user feedback to test the effectiveness of the solutions and iterate.
Testing our work is the most critical measurement of success. Qualitative and quantitative testing leads to validating our solutions or insights to drive further iteration and improvement.
- Prototype user testing
- User surveys
- A / B testing
- Analytics review
- Heat mapping and scroll mapping
- Conversion rate measurement
- ADA compliance
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