Reddit

Reddit's

Official Native

App for iOS and

Android

Reddit has launched its official iOS and Android app after years of being website-only.

Although Reddit has been around for years, it never has had an Official Reddit app until now. We were tasked with building an engaging marketing site that would let new and old users know of the upcoming release of the Official Reddit App.


6

1.6

7

Months of app development 
1.6B daily active users
 
Years as a web-only application 
 

What we did together

Insights + Analytics
  • Website audit
  • Current user journey map
  • Persona-based messaging framework
Strategy + Innovation
  • Business objectives and KPIs
  • Product vision
  • Product roadmap
  • Product vision
  • Technology recommendations
  • Visual pathways
  • Ideation materials
User Experience + Design
  • UX Heuristic Analysis
  • Experience Gaps
  • Prototype
  • User patterns
  • Conceptual designs
  • Experience  journey and architecture
  • Product architecture
  • Visual design direction
  • Interaction designs
Technology + Engineering
  • CMS Implementation
  • Application Development
  • E-Commerce Development
  • Headless E-Commerce Development
  • Product roadmap
  • Prioritization matrix 
  • Created e-commerce features and functionality
  • Increased speed and reduced latency issues
  • Product roadmap
  • Prioritization matrix 
  • Feature backlog support (evergreen)
  • Defined features and functionality

Overview of Work

A fun, engaging, responsive website that personifies the new visual redesign of Reddit and the new mobile app.


We worked with the closely with the Reddit team to create a branded marketing page for the new Official Reddit Apps. Our design helped create a more fun, informative and easy to use way for Reddit to appeal to a wider growing mobile audience.


 

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The Result

Our goal was to communicate precisely what the official app was, its high points, and that a user can download it now.

Reddit has approximately 122.5 million installs globally from across the App Store and Google Play. Most of these downloads and most of its in-app purchase revenue come from the United States, which accounts for about 46 percent of the installs or approximately 55.8 million.

 


 

 

Strategy & Innovation. User Experience & Design. Insights & Analytics. Technology & Engineering.Strategy & Innovation. User Experience & Design. Insights & Analytics. Technology & Engineering.Strategy & Innovation. User Experience & Design. Insights & Analytics. Technology & Engineering.
Strategy & Innovation. User Experience & Design. Insights & Analytics. Technology & Engineering.Strategy & Innovation. User Experience & Design. Insights & Analytics. Technology & Engineering.Strategy & Innovation. User Experience & Design. Insights & Analytics. Technology & Engineering.

Are you ready to build trust through better design?

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