Cartisien provided an elegant solution that reduced incident response time to nothing.

Cartisien jumped in to find where users hit roadblocks throughout the purchase process.

The immersive digital experience maps a dynamic connection between the clothing Coupland designed and the style of the Roots brand, catapulting both into a brave, new world. The site featured links to several social networks, including the Roots YouTube Channel, Douglas Coupland's personal Twitter account, and several other sites. It also included a downloadable one-sheet for site visitors as a takeaway.

This Webby Award-nominated site shows that when the idea comes first, execution can surpass all expectations. Coupland and Roots set out to create something unlike the world had ever seen – our immersive, kinetic, social experience had the same aspirations. 

We are thrilled to announce our multiple award-winning website, celebrated for its exceptional design and functionality. It recently culminated in a grand opening at the Roots flagship store in Toronto, Canada. This prestigious project also earned a nomination for a Webby Award in the same year, marking it as a standout achievement in the digital space.