If users can’t figure out how to use your product in five minutes, they’ll either abandon it—or misuse it.

The dashboard looks like a cockpit. The analyst wants clarity. The admin wants control. The CISO just wants a clean report. They all get the same UI. Designing for “security teams” is like designing …

“Contact your administrator” is not a strategy—it’s a shrug.

The most secure setting is the one users never have to think about.

Guessing what users need is not research—it’s negligence with good intentions.

A product that checks every box but alienates users is still insecure.

The users aren’t stupid—your assumptions about them are.

Just because it works in your head doesn’t mean it works in someone else’s workflow.

Your product needs to flex across wildly different users—or expect churn.

Turns out, when people enjoy using software, they’re more likely to stick with it.