Fig
Crowd Funding
Indie Game
Development
Platform
Cartisien designed an extensible solution that allowed indie game developers a platform for crowd-based funding
Fig.co is a funding platform created by gamers for gamers that offers reward, equity, and debt-based funding; the Fig team empowers developers and passionate fans alike to bring well-known franchises and undiscovered indie titles to market.
Clean, reusable templates that scaled well across all device types. We maintained a widely aligned aesthetic with game sites but with a framework that investors would feel at home using and trusting.
118%
73
$15M
Average return on an Fig investment
Positive ROI games with positive rev share
Game investment backing
What we did together
- Website audit
- Current user journey map
- Persona-based messaging framework
- Business objectives and KPIs
- Product roadmap
- Product vision
- Technology recommendations
- UX friction
- Experience gaps
- User patterns
- Conceptual designs
- Experience journey and architecture
- Product roadmap
- Prioritization matrix
- Created e-commerce features and functionality
- Increased speed and reduced latency issues
Overview of Work
One of the best things going for Fig is their success in making positive returns for investors. Capital raised is used to develop the game, games are sold, and sales revenue is shared with investors
Through development of a clean, reusable interface we were able to build a solid framework for game developers to update their game titles, investors track the velocity of the game development and potential backers to gain some visibility on where they could invest.
The Result
After a short run, Fig was acquired by Republic.com joining forces to help creators get their ideas off the ground. Users of each service will be happy to know they’ll continue as-is for the foreseeable future.
Are you ready to build trust through better design?
(CONTACT)
Cartisien LLC
141 Traction Street
Greenville, SC 29611
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