Dealtable / Network Data Room (NDR)
After being acquired, Dealtable underwent a thorough redesign to create an exceptional sales engagement platform for mergers and acquisitions from the ground up. The industry is saturated with jargon and competition, so our primary objective was to provide this application with a unique and memorable user experience.
However, the real challenge was creating a seamless website that effectively showcases the platform's user-friendliness and benefits while encompassing every aspect of DealTable's capabilities.
We wanted to ensure that users could easily navigate the site and discover all of our platform's features and benefits. With this redesign, we aimed to create a truly outstanding sales engagement platform that stands out in a crowded market.
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What we did together
Overview of Work
Our primary goal when creating the website was to capture the essence and personality of our brand while providing a platform that would impart valuable information to potential corporate buyers. Despite the complexity of the subject matter, we were able to simplify the organizational structure to cater to the average user.
Using a streamlined user experience, we simplified the flow, minimized the color palette, and highlighted features that outperformed our DealTable competitors. Our design was carefully crafted to convey a traditional feel that would instill confidence and trust in our audience. By striking a balance between form and function, we created a website that was informative and aesthetically pleasing.
The Result
(CONTACT)
Cartisien LLC
141 Traction Street
Greenville, SC 29611
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